Logo winner announced after public competition

Published 13 Jul 2018 by Charlie Marshall

, 2x,"> Logo launch at City Hall with Richard Vickers, Sadiq Khan, Clare Coghill, Justine Simons and Martin Esom

Today the logo for the first ever Borough of Culture is announced.

This design, by competition winner Richard Vickers, will become synonymous with the identity of Waltham Forest’s year in the spotlight.

Waltham Forest was this February crowned the first ever London Borough of Culture by Sadiq Khan, Mayor of London. Waltham Forest will deliver a once in a lifetime programme of events for London in 2019.

In preparation, Waltham Forest Council launched a competition to design the logo for the programme. Open to anyone from Waltham Forest, the competition asked for artwork inspired by the borough’s rich cultural heritage, to propel the borough and the winning design across London and beyond.

Over 70 entries were received from local artists, residents, businesses and students. The winning logo has been designed by Waltham Forest resident and graphic designer Richard Vickers.

The design is based on the concept that culture and creativity are often at their strongest when one or more disparate things connect to form something original and fresh. The dots on the logo connect in a lava lamp style to form a W, for Waltham Forest.

Richard said: “I’m very happy that my logo has been chosen, it’s a real honour knowing it will be used across the whole of London and beyond as London’s first ever Borough of Culture. As a Waltham Forest resident and owner of a young design agency it is great to have the opportunity to be involved right from the start.”

With only six months to go before Waltham Forest’s year as the first ever London Borough of Culture, an exciting year of cultural events is being finalised. In the build up to the first major announcements in September people are invited to sign up as a volunteer. On top of this, half a million pounds of ‘Fellowship Funding’ has been made available for ambitious, locally-based cultural activity.

The Mayor of London, Sadiq Khan, said: “I want to take this chance to say huge congratulations again to Waltham Forest for its superb bid to become the London Borough of Culture 2019. Waltham Forest’s programme of installations and events will improve the lives of people in their local communities and deliver a programme of work that will make our whole city proud.

“London Borough of Culture is a game-changer for our capital. It will give all Londoners, regardless of background, the opportunity to enjoy our fantastic cultural riches, discover hidden cultural gems they never knew existed, and will increase the level of participation in the arts across the city – especially in outer London boroughs.” 

Cllr Clare Coghill, Leader of Waltham Forest said: “It was very difficult to select a winning logo from so many excellent designs, but the panel were unanimous with Richard’s winning concept, which is brilliantly vibrant, and represents different cultures coming together perfectly. 

“Our year as the first ever London Borough of Culture will welcome people of all backgrounds and cultures to experience events that will leave memories that will last a lifetime. “  

Deputy Mayor for Culture and Creative Industries, Justine Simons OBE, said: “London Borough of Culture is great news for the whole capital. I am really looking forward to seeing Waltham Forest shine as the inaugural Borough of Culture. It will bring great art to everyone, inspire the next generation of creative talent, reveal hidden gems and celebrate what we all love about Waltham Forest.”

About the design

Richard’s design is based on the concept that culture and creativity are often at their strongest when one or more disparate things connect to form something original and fresh. The dots on the logo connect in a lava lamp style to form the W of Waltham Forest.

The aim with the logo was to create a mark that was simple, upbeat but most of all flexible. The logo will be used across a large volume and variety of materials throughout the year of culture and forms the basis of the overall visual branding.

Built upon a geometric grid, the logo can be used as a repeating pattern when small, but the intention is also for the scale of the logo to be played with, so at times it's blown up to very large sizes with only abstract fragments visible that can be used as placeholders for images and text. 

With over 18 years of experience in the graphic design industry, Richard Vickers set up his own agency Metric in 2013, which has been steadily growing ever since. Richard has won design awards and has been featured in the design press.

Richard’s logo was selected from a shortlist of entries by a panel of local judges: Waltham Forest Young advisor Abdul Raheem; Creative Producer and Project Manager for Waltham Forest based charity CREST - Think Arts Neesha Badhan; Becky Dorgan, Digital Marketing Apprentice at Big Creative Education; Leader of Waltham Forest Council Cllr Clare Coghill, and Martin Esom, Chief Executive at Waltham Forest Council.